Speaker: Dominic Furniss, Human Factors Consultant, Human Reliability Ltd
Dominic Furniss: Hi, I'm Dominic Furness. I'm a consultant at human reliability, and in terms of my role, I look after the online training and digital marketing as well.
What was the service The Comms Guru provided to you?
Dominic Furniss: Our website was feeling a bit dated and a bit tired and also it was an old style website so it wasn't very interactive. So what we want to do is have a website refresh and the reason we went with Cosguru, we had a colleague who put us in touch with them because she'd worked with them before and had nothing but good things to say about them, so. And we went and spoke to them and got a quote and everything and progressed with the work with them. Now the website refresh actually actually considered a rebranding as well, so we got a fresh branding look for our company and we got a new website produced. We're still working on different parts of it and improving that, but the feedback from the website that's been launched has been really good. We've had lots of people commented it on we can give it positive comments and internally as well, it's changed from a website that feels quite tired and dated to one that we're really proud of and one where we're proud of sharing. And with The Comms Guru's help as well with the SEO, so search engine optimisation and other things we've done with the website, we've more than doubled the, the traffic that goes through, so that's, that's been really great.
What was it like working with The Comms Guru? Tell us about your experience.
Dominic Furniss: The Comms Guru been great to work with and they continue to be great to work with and they're very friendly and professional, and they've offered us good advice throughout. One of the things that we initially wanted to do was just start off small with the website and just redesign a few pages, but after talking to them, it just made so much more sense to build a solid foundation, think about the refresh of the rebranding. And then continue that through into a new design of the website and have it all feeling sort of have the same feel and synchronised, etc. Part of that rebranding, where human reliability, part of the values is putting humans at the centre and so our website has a much more human feel about it. We've got more pictures of people and it just feels like it's got a better connection, I think. In terms of extra services, we have 2 key videos to promote the company to discuss that. That's on our homepage. And then an important offering for us is our software. Software we've got a software explainer video on on that page as well, and we think both of those add to that engagement element, make the website more interactive and modern, and so that's really helped there as well. And it's nice as you work through with The Comms Guru because they're broader than just a website design company. They can help with different aspects. Just a simple one is staff photos. We've got an expanding and new team, and it was just really nice having some professional photos done. We had a fun morning and afternoon doing the videos, doing the staff photos. And yeah, so that's it's allowed us to give a much more connected and positive message, I think, to our world through the media with The Comms Guru's help.
What would you say to people who are thinking about working with us?
Dominic Furniss: I'd definitely recommend working with The Comms Guru. We work with them on that big website relaunch project, and we continue to work with them now, looking after the website and other aspects of media creation. And we use them for website design and management, search engine optimisation work. We like to do a little bit of work with them with digital marketing a bit more as well in terms of managing paid ads and things like that. We use them for creative, so. If we need anything made to look nice, then they've got great graphic design expertise and can offer advice in that area. Also for photography, videoing, creating videos. So in terms of adding capability to our company, those are all things that we would struggle to do internally and so having The Comms Guru on board as a friendly professional team has really helped us. So I would recommend them and we are continuing to work with them as well.
And finally... If you could summarise your experience of working with us in just 3 words what would they be?
Dominic Furniss: My 3 words for describing our experience of working with The Comms Guru I would say enabling, friendly, and professional.
