Speaker: Scott Holbrook, President, Key Risk
Please Introduce yourself and explain why you chose The Business Journals for your 2022 advertising campaign.
Scott Holbrook: Hi there, I'm Scott Holbrook, the President of Key Risk, a workers compensation solution provider operating nationwide. We specialize in offering innovative workers compensation solutions that cater to a wide range of industries from professional employer organizations, staffing to manufacturing, construction and USL&H There are several reasons why we decided to advertise in The Business Journals, but let me share a few of the most important ones. Firstly, The Journal enjoys a loyal and engaged readership locally and nationally. We are excited about the opportunity to expand our reach and make strong connections within our community. By advertising, with The Business Journal, we knew that we could elevate our brand and engage with potential customers. We specifically appreciated the fact that readership consists of decision-makers and leaders who have the power to impact change within their organizations. The ability to reach a targeted audience of decision-makers is very attractive to us.
Can you describe the campaign you ran with The Business Journals and your overall goals for the campaign?
Scott Holbrook: Our recent ad campaigns have been strategically focused on enhancing our brand's reputation and philanthropic initiatives. Our objective is to expand our reach and build meaningful connections within our local community. In addition to our advertising campaign with The Business Journals, we have had the opportunity to participate in events, panel discussions, leadership opportunities, aimed at strengthening our brand and reputation in The Triad.
Was the ad platform provided by The Business Journals effective in reaching your target audience? Can you share any specific examples?
Scott Holbrook: There is no doubt that through our collaboration with The Business Journal, our local presence has been substantially strengthened. Not only has our visibility increased, we have also seen a significant improvement with visibility and branding within our community. By partnering with the Triad Business Journal, we have gained access to a powerful platform that enables us to showcase our services to a wider audience while elevating our brand and value.
Would you recommend The Business Journals as an advertising platform for other businesses in your industry?
Scott Holbrook: Certainly The Business Journal has highly engaged and committed readership in The Triad region. By advertising in their publication, we are confident that our campaign will successfully meet our strategic objectives. Furthermore, given that The Business Journal maintains a family of publications. We have tremendous flexibility with our future nationwide advertising efforts. We are excited about the vast array of possibilities that our partnership with the Triad Business Journal can bring in the future.
