Speaker: Jason Miller, Director of Marketing & Business Development, Ryan, Swanson & Cleveland, PLLC
Please explain why you chose The Business Journals for your 2022 advertising campaign.
Jason Miller: Hi, this is Jason Miller. I'm the Director of Marketing and Business Development at Ryan Swanson Law in Seattle. Last year, our firm celebrated its 125th anniversary. We used The Puget Sound Business Journal to help amplify this milestone achievement among our clients and referral sources and business partners in Western Washington.
Can you describe the campaign you ran with The Business Journals and your overall goals for the campaign?
Jason Miller: We have used The Puget Sound Business Journal for years to promote our services to the greater business community. And using the PSBJ for our anniversary message in print and online was a perfect continuation of those efforts to get in front of our target audience.
Was the ad platform provided by The Business Journals effective in reaching your target audience? Can you share any specific examples?
Jason Miller: Two years ago, we saw the full-size insert in a print edition of the Puget Sound Business Journal from a local bank celebrating its 100th anniversary. The piece was impressive visually and did a great job of conveying the right message with the brand. That is what we were hoping to emulate with the piece of our campaign last year. And the result was fantastic, great exposure among the business community, our clients and referral sources as we celebrated our 125th anniversary.
Would you recommend The Business Journals as an advertising platform for other businesses in your industry?
Jason Miller: We would recommend using The Business Journals for any business in any industry, looking to expand exposure to their brand, inform their target audience of their service offerings and educate prospective clients on different ways to manage their business.
