Speaker: Dan Knopp, Marketing Manager, Faros Properties
Please Introduce yourself and explain why you chose The Business Journals for your 2022 advertising campaign.
Dan Knopp: My name is Dan Knopp and I am the Marketing Manager for Faros Properties. We chose to advertise with The Business Journals because there is simply no other publication that covers the audience that we strive to reach for from business owners to high level executives to other levels of management. We can capture their attention from a reputable source.
Can you describe the campaign you ran with The Business Journals and your overall goals for the campaign?
Dan Knopp: The campaign we ran was to introduce a new marketing tagline and theme for a commercial property that Faros properties owns and manages. Our goal was to stand out and be in front of those important people who make decisions on where they want to call their home office for their employees and for themselves in a vastly changing work environment.
Was the ad platform provided by The Business Journals effective in reaching your target audience? Can you share any specific examples?
Dan Knopp: The platform that The Business Journals provided was effective and hit the audiences we wanted to target, special publications like Real Estate Quarterly, allow us to be in a space where we know the right people are reading and paying attention.
Would you recommend The Business Journals as an advertising platform for other businesses in your industry?
Dan Knopp: I would highly recommend The Business Journals as an advertising platform for any other businesses in our industry. There are few well respected and vastly read publications like The Business Journals and we really appreciate the value and the opportunities to reach the audiences that mean the most to us.
