Meaghan Sullivan for Customer Marketing Summit

March 30, 2022

Video Transcript

Speaker: Meaghan Sullivan

Meaghan Sullivan: Hi everybody, I'm Meaghan Sullivan, Customer Reference Marketing Manager at Google Cloud.

What will you be discussing at the upcoming Customer Marketing Summit?

Meaghan Sullivan: At the upcoming Customer Marketing Summit, I will be discussing how customer marketing and advocacy is a two-way street. Both you and your customer advocates should always get value out of participating in marketing and reference activities. Some of the key points and takeaways that I hope you will learn, is that it's up to you and all customer-facing marketers at your organization to understand how to bring value back to your customers. We work for our customers, our customers do not work for us. This is the golden rule of customer reference marketing and advocacy. In this session, you will learn how to be a partner to your customer. You will hear about ways to help them meet their own marketing goals and objectives, and finally, how to clearly articulate both tangible and intangible value that customer reference marketing and advocacy activities can bring back to them and their organization as a whole.

What nugget of wisdom are you hoping to leave attendees with after your talk?

Meaghan Sullivan: One key takeaway that I hope you all leave this session with comes right from the title "Customer Marketing & Advocacy is a Two-Way Street". We want to get some value out of it, of course, by having our customers participate and advocate on behalf of our organization, our products, our services. But we always have to deliver back value to the customer each and every time.

Why do you think it is important to shine the light on customer marketing?

Meaghan Sullivan: There's a saying that truly embodies the whole reason why I think it's so important to shine a light on customer marketing. When we say it, it's marketing. When our customers say it, it's social proof. That's why it's so important to build a strong and robust customer marketing and advocacy community that our customers can advocate on our behalf, and really prove out why our products and services are the ones to choose and are making a difference.

Which other sessions are you looking forward to watching at the Customer Marketing Summit?

Meaghan Sullivan: Partnership and collaboration between customer reference and product marketing is so important. So I'm going to be checking out sessions where we can learn a little bit from each other about how to partner better together, but also about efficiencies and scalability. I'm really looking out for sessions where I can learn how I can scale some of the marketing assets that we're creating and share them cross-functionally with others in my organization to make all of us more successful as a team.

Produced with Vocal Video