Chad Mack for Customer Marketing Summit

March 17, 2022

Video Transcript

Speaker: Chad Mack

Chad Mack: Hi everyone, my name's Chad Mack. I'm a Director of Customer Marketing at Dell Technologies.

What will you be discussing at the upcoming Customer Marketing Summit?

Chad Mack: At the Customer Marketing Summit on April 13, I'll be participating in a panel discussion with my esteemed colleagues Aunalisa and Elizabeth. We'll be discussing how to structure and build your team for success. Whether you're working on customer advocacy or marketing, we'll share some best practices and tips.

What nugget of wisdom are you hoping to leave attendees with after your talk?

Chad Mack: Your organization has entrusted you with working with customers directly to tell your stories or to meet with analysts or press, and those are big responsibilities. Your products probably change over time. You may be building a brand new team, you may be restructuring and tweaking that team for success over the long term. I hope to leave you with kind of my perspective on how to get the most out of those customer opportunities and position your people so they're passionate about the products, and then also telling the right stories with the right people and activating them online for maximum engagement.

Why do you think it is important to shine the light on customer marketing?

Chad Mack: You work with your customers to bring your products to life. Providing that third party credibility, and position your customers as the hero, is really the goal here, and that objective is really the opportunity that your business is looking for to create that closed loop of opportunities. Your sales teams need your help, and in turn, you need sales to help you. And those opportunities have a huge impact on the business and really allow you to accelerate the work that you do through the voice of your customer.

Which other sessions are you looking forward to watching at the Customer Marketing Summit?

Chad Mack: At Dell Technologies, we're a metric-driven KPI organization. Customer marketing is no exception. I'm really looking forward to all the sessions at the upcoming summit, but one in particular is Kevin from Adobe and the great work that they're doing to measure success of the programs. I can't wait to learn a little bit more about how they do it there.

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