Aunalisa Arellano for Customer Marketing Summit - Las Vegas

May 13, 2022

Video Transcript

Speaker: Aunalisa Arellano

Aunalisa Arellano: Hi, this is Aunalisa. I'm Head of Customer Marketing at Filevine, and I'm really excited to be talking about key considerations for creating a Client Advisory Board at the upcoming Customer Marketing Summit in Las Vegas.

What nugget of wisdom are you hoping to leave attendees with after your talk at the Customer Marketing Summit?

Aunalisa Arellano: I hope that people leave the Customer Marketing Summit understanding how they can create a Client Advisory Board, net new at their organization, what resources they need to get for approval, and how to scope new board members.

Which other sessions are you looking forward to watching at the Customer Marketing Summit?

Aunalisa Arellano: Some other sessions that I'm really looking forward to attending at the Customer Marketing Summit is the "Customer Content Model" with Charlotte from Coupa, as well as the "Meaningful Metrics that Matter: How to Transform Your Customer Programs into Strategic Assets that Impact Business Growth".

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