Speaker: Charlotte Jones, Two-time Board Chair at Lockheed Martin and Stanley Black & Decker
Why did you choose to become a Founding Member of the Talent Marketing Board?
Charlotte Jones: I chose to become a Founding Member of the Talent Marketing Board, because I'm a lifelong learner and follow a growth mindset. I also follow the mindset of sharing and giving back, and I can do this with the Talent Marketing Board through Fast Feedback, through Zoom calls, and weekly meetings. Initially, what caught my attention was the ability to speak with those in my profession and discipline to discuss details around strategies, around best practices, technology, or measures of success. And these are not just one-time conversations. They are detailed, how-to conversations where we can talk one on one or have dedicated show-and-tell meetings. What I didn't expect was building a network of friends and allies in a time of need, because with this community I can share challenges and roadblocks and then realize solutions.
Could you describe a time when the community helped you?
Charlotte Jones: The time that the community helped me was when I was sharing a particular challenge. I was faced with a reduced marketing budget, and I wanted to develop a media relations strategy to leverage low-to-no-cost solutions. I didn't have any experience in media relations, but I knew I wanted to develop a strategy to take to my media relations team. The Talent Marketing Board Community Manager listened to my needs and connected me with several members that had the media relations experience. Those conversations led me to develop a compelling media relations strategy for recruitment marketing.
What sets the Talent Marketing Board apart?
Charlotte Jones: What sets the Talent Marketing Board apart from other organizations and resources is the Talent Community Manager who connects all of the pieces. The platform itself enables me to easily search for topics that were discussed and see all of the answers from members. The Talent Community Manager is in touch with all members to understand their roles, their expertise, and they follow up with one-on-one calls and conversations to truly understand my individual and team goals, so that the discussion topics are meeting my needs.
