Speakers: Cristina Costa-Santos, Portugal
Cristina Costa-Santos: Being in the markets for twenty years in this area of business, it's very easy to say what empowers the customers. And I must say, it's the value that we give to them. And also the way we help them to grow, to understand innovation, to adopt our technologies and our new products that help them to be at the clinic and work the best way they can. Of course, this is not a task we can do in just a few days. We need to coach, to attract talent to our teams, and also to guide our customers with business ideas so they can develop their practice and also do a lot of implants the best way they can, with the best results.
