Speaker: Court Patton, Creative Director, Spear Marketing
Please introduce yourself.
Court Patton: Hello. My name is Court Patton. I'm the Creative Director at Spear Marketing.
Are there any major trends or priority changes you're seeing from clients in 2023?
Court Patton: Two trends that we're seeing in the first quarter of 2023 include a conscious tightening of belts with our clients. And also a focus on artificial intelligence with applications like ChatGPT and Midjourney for images.
Where are marketers focusing budget in 2023?
Court Patton: I know here at Spear, one of the places that we are focused for 2023 is video. We're seeing a lot of great uses for video content, whether for campaigns, content on sites and, general explainers as well. So, I think that that will continue through the year.
