Nissan's Mike Disser on how his SocialMedia.org membership has helped out

June 07, 2022

Nissan Manager of Social Media CRM Mike Disser shares how the SocialMedia.org community helped him make the case to leadership for more headcount.

Video Transcript

Speakers: Mike Disser, Nissan

Could you describe a time when the community helped you?

Mike Disser: One time where the community has really helped me out, I would say we did some benchmarking with other members, and we were looking at team structure and duties and responsibilities. And I reached out to the community, and within a couple of days I had so much information that I could take to my senior management in order to get some approval to add some additional headcount. So we went from having a team of eight to a team of 13. And it's a direct result of the community sharing information, and us being able to take that information and tell the story of why we need more people.

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