Ryian Coleman for Deep End: Why Skinful is the Perfect Opportunity for Franchisees

Speaker: Ryian K. Coleman, Founder, Skinful Tattoo Removal

Ryian K. Coleman: Hello and thank you for the opportunity to participate in Deep End. My name is Ryian Coleman and I spent 22 years in the Banking and Financial Services industry before founding Skinful Tattoo Removal. I served many roles in the bank and Learned a lot, but my last role was in senior management. I managed a P&L and portfolio size of $2.1 billion in assets, approximately 288 individuals either reporting directly or indirectly across 32 locations, and multiple lines of businesses. The birth of Skinful actually came from an incentive trip that I earned in the bank in which my team was being recognized for being the most profitable area in the bank. I was invited to spend some time on the beach with the CEO and I refused to take my shirt off because I, like many of my clients, have a tattoo that I'm not exactly proud of. In fact, this tattoo is more indicative of my past and not of my present. So, I searched and searched and searched and found a provider that removed my tattoo, but the lasting impression that he left on me was lacking in service. He was unreliable, and he would text me 5 or 10 minutes before my appointment time and say I can't make it. The area that I was treated in wasn't very clean or clinical, which left me thinking, man, I hope I don't get an infection or something. So I wasn't very confident in the environment in which I was being treated, and he certainly lacked in service quality. So, I immediately started doing some research mainly because it was so hard to find a provider. And that was really my light bulb moment. When I did my research, I quickly realized the opportunity and that is the story for Skinful Tattoo Removal. I'm from Dallas, Texas. I come from a single parent household. I was the first person to graduate college in my family, gain an undergraduate degree, or having a graduate degree. I'm also a proud grandson of a sharecropper who ran an amazing business for many years, taking care of our entire family without the ability to read, write or do arithmetic.

Ryian K. Coleman: Skinful Tattoo Removal combine the best of two proven business models: The Removery's expertise in laser tattoo removal and Milan Laser's mastery of laser hair removal. Unlike our competitors who are focused solely on a singular service, Skinful Tattoo Removal provides a dual offering that appeals to a broader audience, particularly within the military community. Our Unique Selling Proposition (USP) is the combination of these two services, maximizing our reach and retention by addressing both -- laser tattoo removal needs and hair removal needs -- two of the most sought-after laser treatments.

Ryian K. Coleman: Skinful's military focus taps into a high demand, loyal market near bases where grooming and tattoo regulations drive consistent need for services. By partnering with the VA and military outreach builds trust and brand loyalty, making Skinful the preferred provider for military personnel and veterans. For franchisees, this unique positioning lowers competition, ensures steady revenue, and enhances brand reputation. By engaging with and supporting military communities, Skinful offers a compelling purpose- driven business model with reliable, consistent clientele.

Ryian K. Coleman: Skinful's growth is driven by its dual service model, military focus and scalable business strategy. Comprehensive training through Skinful University, ongoing operational support, and efficient cost management equip franchisees for success, ensuring consistent service quality, rapid return on investment and sustainable, profitable growth in a high demand market.