Speaker: Kellen Casebeer, The Deal Lab
Tell the story of why you bought ServiceBell. What were the main problems/needs you solved? What can you do that you couldn't before?
Kellen Casebeer: Hi, my name is Kelly Casebeer and I'm founder at the Deal Lab. The reason that we start using service Bell was because despite historically, having been a cold email shop, my background was actually heavily in cold calling and I always wanted to add multichannel to what are done-for-you services. We work with B2B companies in order to help them segment their market and then do outreach. And so we already have a very robust segmentation model. We build really amazing lists and I needed a way to just easily be able to call and report back on the analytics against that list. And so I have callers that are calling for different client campaigns. Each client has different sort of market segments and personas we're reaching out to and I need easy clear analytics for all of the above. On top of that, we're a very high volume use case relative to a lot of companies. And so we're making like hundreds and hundreds and thousands of dollars a day oftentimes. And so we needed something that was going to be incredibly dependable, something where the UI made sense and wasn't going to get in the way of sort of what we wanted to be doing. And it was also really important that I had a team that was sort of behind what we were doing. Right. And so when I met Evan in the ServiceBell team, I shared sort of like what we were looking to accomplish with that. They gave me a little bit of behind the scenes on what's going on with the dialer product and it was just like easy no brainer, right? And so since then team's been calling out of it, it's the dialer that we use. My guys. Absolutely love it. They've called out of pretty much every single dialer that you could think of. There's a lot of issues that you can run into with sort of dial operations besides the ability to just call and ServiceBell makes it easy for us. Of course, the price being right. That's all the much better. But really for us, like price, we're a lot less sensitive to that versus just working really, really, really well for our use case. Now, on top of that, it's a huge bonus that it's like an allbound platform. And so while I was first, really only thinking about how I could call out to prospects, the ability to actually capture that traffic that we drive to the site, engage them while they're live on the site and then also get alerts as those people visit us maybe when we're not on the site or when we're not logged into ServiceBell, it's all a huge plus. And so all in all what it means is that ServiceBell really puts us in a position to capture as much revenue as possible out of the activities that we drive for our clients. And we're super excited about what's to come with the future of the tool as well.
Why is ServiceBell different from other tools or approaches you've used in the past? What is your favorite thing about ServiceBell?
Kellen Casebeer: There's two things that really set ServiceBell apart, in my opinion. The first one is just the team behind it. I've seen the sort of thought that's gone into the competitive matrix of like what features ServiceBell has the price point, sort of the product road map. And it just really clear to me abundantly much so that this is a team dedicated to putting out an incredible product. And so it's always important, everything's got to work well, day one, which it does, but much more importantly is as I evolve, as the industry evolves that the product is going to be able to evolve alongside us. And that means being aligned in how we do things and how we look at the market. That's definitely ServiceBell. The second part that stands out is just being an allbound platform, right? It's almost like if you look at dialing the ability to take a list and call that list as somewhat of a commodity, very, I don't know of any other products really where as I'm doing that, I'm also getting alerts as to which of these people are ending up on my website. And if they're on the website can actually jump on a video call live as they're there to talk with them. Right. And so pretty much a couple of times a week, at least. And I'm not that high of a volume site visitor, shop. I'm getting people that are engaging me through the chat bot or hitting video calls. And I'm able to connect with people directly while they're on the site, creating my own first party intent data, have conversations and try to drive revenue. So it's definitely stands out in that regard in terms of being a dialer. It, it does a lot of, sort of like the thing, it checks the boxes, you know what I mean? They don't try to do anything special and fancy that's going to get in the way. I just want to be able to pull up a list call against that list and I want it to be an easy, frictionless experience and I have that ServiceBell.
How would you describe ServiceBell to someone with your title in a different company?
Kellen Casebeer: So if I was going to describe ServiceBell to someone with my title founder in another company, I just tell them that it's a very, very easy way. It's a dialer that lets you call your market as well as a platform that lets you capture which of those people that you're calling emailing or organically end up on your website, lets you capture and engage those people while you're on your website. Simple as that.
