Speaker: Richard Berkland, Retail Operations Manager, Goodwill-Easter Seals Minnesota
Richard Berkland: Hello, my name is Richard Burkland and I'm the Retail Operations Manager at Goodwill Easter Seals, Minnesota. I'd like to share our experience working with ShopperTrak Analytics. Our partnership with them has been an ongoing and productive journey and we have benefited from their customer tracking technology solution and customer success team. Our mission is to eliminate barriers to work and independence and our vision is a world where everyone experiences the power of work. We rely on innovative solutions that enhance our retail operations and help us reach our financial goals to help fund our mission. When we first started looking for a vendor, we knew we needed a partner who understood our unique challenges and could provide tailored solutions. ShopperTrak Analytics had a proven track record for providing retailers with customer tracking solutions and data to enhance customer traffic understanding. One of the most significant impacts ShopperTrak Analytics has had on our organization is their customer tracking product. Before implementing their solution, we did not have systems that would connect customers visiting our stores to the customers completing transactions during their store visits. Since adopting ShopperTrak Analytics' technology, we have seen enhancements in our understanding of our customers shopping behavior. Using ShopperTrak Analytics power hour data provides stores with data that translates directly into making the best staffing decisions during the times when our customers are most likely to be in our stores. These advancements have not only streamlined our operations but also enable us to serve customers better. Beyond the technology itself, a benefit of working with ShopperTrak Analytics is their incredible team. They have been responsive, helpful and genuinely invested in our success. Whether we had a question, faced a challenge or needed support. The team for ShopperTrak Analytics was always there to assist us promptly with professionalism. Their commitment to customer service and willingness to go the extra mile have made a significant difference in our experience. We felt like a valued partner and this level of support was instrumental in our success. I recommend using ShopperTrak Analytics because their customer tracking technology has been a great benefit for our organization and their team's support exceeded our expectations. We are looking forward to installing ShopperTrak Analytics' vehicle counting product to get an enhanced understanding of when customers visit our locations to donate. It's a pleasure working with such a responsive and helpful team and we look forward to continuing our partnership with ShopperTrak Analytics for years to come.
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