Speaker: Ben Cohen, Chief Operating Officer, Footwear etc.
What does your business do? Who are your customers?
Ben Cohen: Our company is Footwear etc. We are a sit and fit shoe retailer in California with 11 brick and mortar locations, 3 in San Diego and 8 in the Bay Area, in addition to our online channel via our website. Our customer demographic is generally serving people in their 50s and up, but we offer a wide variety of brands that suit everyone and anyone looking for a comfortable pair of shoes, insole socks, and so much more. We take the time to scan and measure our customers' feet before coming up with the recommended lineup of products to fit their individual needs. We then sit down with our customers to try on the products of their choice, to arrive at a final purchase they can feel good about, including giving much needed medical relief as necessary.
How has your business been impacted since starting to use our solutions?
Ben Cohen: We are finally able to tell what level of customer traffic is coming into our stores, and the conversion rate, which was previously difficult to measure. We feel positive working with our teams to identify those opportunities and dedicating our resources towards improved performance, rather than operating blindly, which is what we were doing before.
What would you tell someone who is considering working with Sensormatic Solutions?
Ben Cohen: We were initially skeptical if this was a nice or must-have. Once our teams were trained, we weren't going back. Again, if you can't measure performance, how do you really know what is or is not working? Then being able to narrow the focus in the right areas to tackle.
