Speaker: Mike Love, Chief Retail Officer, Boot Barn
What does your business do? Who are your customers?
Mike Love: Boot Barn is a lifestyle retailer that serves western and work customers that can range from a blue-collar worker, whether that's in the agricultural field to construction and, many more, whether that's oil field workers, mechanics, anyone who needs a quality work boot to protect them during their workday. Along with the western enthusiast, whether again that's a working rancher, someone who just enjoys country music or line dancing, or just appreciates the quality craftsmanship that goes into a well-made cowboy boot.
How has your business been impacted since starting to use our solutions?
Mike Love: We've seen an early impact as we just completed the roll out stage of the ShopperTrak (Analytics) system in our stores. It's fun to visit a store and speak with the store manager about the insights they've gained from the information provided and the way they're utilizing it to work with their team to better serve our customers, whether that be scheduling different shifts, scheduling more people at certain times of day and seeing the rise in our customer satisfaction scores as we implement ShopperTrak across our chain of stores.
What would you tell someone who is considering working with Sensormatic Solutions?
Mike Love: If another retailer were to ask me what our experience with ShopperTrak has been like, I think I would tell them that the professionalism of the team and the support that we've gotten from our test phase, through our implementation and roll out, to the training that they've provided for our store leaders has been first-class all the way. There's always been someone there to answer the question, if they didn't know the answer immediately the response time was very good and the professionalism has been top notch all the way through. I've really enjoyed working with the Sensormatic team and ShopperTrak.
