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Alli Q4

April 27, 2026

Video Transcript


Speakers: Dillon Alli, President & CEO, HDMZ

Dillon Alli: What really had Sales Engine stood out to me when assessing potential groups to bring in to present to our team was, first off, I just trusted him. I've known Craig Wortmann for almost 15 years now, both through business and then also through my experience at Chicago Booth. I'm a big fan of following his work on LinkedIn, and I trust him and therefore I trusted his team and immediately connected really well with Jeff Lietz went on the phone with him initially talking about. This engagement. Um, so that's what stood out was just trust and proof points, right? The, the logos on the logo board, the content they have on LinkedIn, and just my, my actual time with them on the phone suggested that they understood what we're trying to do. They understood how we were different maybe from some of their other clients, and, um, it really made me feel comfortable with, with bringing them in.



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