Speakers: Dillon Alli, President & CEO, HDMZ
Dillon Alli: I think one of the biggest takeaways that our team had from our experience with, with Jeff and the Sales Engine group is that we don't have to be afraid of the word sales. In a lot of ways, every time you communicate with somebody, you're selling something, you're trying to compel some sort of action or reaction. And all of us have a role to play in that and that we all represent the company and have the ability to influence our clients' um experiences with our brand. So I thought that was really powerful. We all have a role to play. The other thing is that we all have stories that we can tell. We all have experience that we can draw on, and what Jeff and his team laid out for us was a roadmap for codifying that in a way that makes it easy for all of us to participate again, regardless of our role. There are not that many people at HDMZ who are involved in traditional business development or sales. It's just a small handful of us, but everybody who is on the phone or on a Zoom with a client can influence their experience or behaviors with with our company. And so in that way we all stand to benefit from those shared stories and experiences.
