Speaker: Joe Laughlin, Business Development Director, TRIMEDX
Joe Laughlin: Hi, my name is Joe Laughlin, and I'm a strategic business development director with Trimetics Clinical Engineering Services.
Joe Laughlin: What delighted me the most when working with Sales Engine was the immediate impact they left on our leaders across our organization.
Joe Laughlin: The one biggest takeaway I have from our sales engine experience is the power of a well-crafted story. The day after the sales engine presentation, two of our leaders told two stories, and I can recall the details of each of those stories to this day, and that meeting was several months ago. These stories are powerful and told correctly.
Joe Laughlin: We engaged sales engine for our annual leadership conference, and there are 3 things that really stood out to me when comparing them to the other options that we explored. First, they were flexible and collaborative from our very first introduction. Second, they tailored their message not only to our audience but also to our industry. And third, they invested in our continued success by providing us with templated sales materials.
Joe Laughlin: What delighted me the most when working with Sales Engine was the immediate impact they left on our leaders across our organization. We've had many types of guest speakers in the past, but this far and above exceeded our expectations. I was amazed by the flurry of compliments our executive team shared following their selling stories presentation. Not a single person in the room was disengaged throughout the entire presentation. It was a very captive audience.
