Speaker: Paul Butterfield, Executive Board President, Sales Enablement Society
Paul Butterfield: Hello everybody, I'm paul butterfield and I'm the Executive Board President for the sales name of the society.
What nugget of wisdom are you hoping to leave attendees with after your talk?
Paul Butterfield: The key thing that I expect everyone to take away from this session will be how to look across a global customer journey and create a framework that's flexible enough to meet the needs of different regions, and also different teams, such as the renewal team or the customer success team along the side of our sales and sTR teams and is still unified so that we can measure accurately what's working and what's not working.
