Paul Butterfield for Sales Enablement Summit, Las Vegas

Speaker: Paul Butterfield

Paul Butterfield: Hi I'm paul Butterfield and I am the Vice President of Revenue enablement for Instructure and Ed Tech Company.

Paul Butterfield: You know, it's always been critical for sales enablement or revenue enablement based programs to have the core of their strategy around correlating back to actual revenue gains. It's becoming even more important right now, because, as the economy shows some indications of turning south enablement programs are often one of the first things to be evaluated when budget cuts. But by having a strategy that is tied to revenue goals that your CRO cares about, you can be in a much better place.

Paul Butterfield: Only sellers actually generate revenue. But what I want, your takeaway to me when you leave this session is how to align enablement strategy, priorities and then activities back to reasonable correlations to the top line revenue metrics that your CRO cares about.