Katherine McGraw Patterson for Sales Enablement Summit, Denver

March 09, 2023

Video Transcript

Speaker: Katherine McGraw Patterson, Director of Sales Enablement, Wiland, Inc.

Please could you introduce yourself?

Katherine McGraw Patterson: Hi, everybody. I'm Katherine McGraw Patterson, Director of Sales Enablement for Wiland.

What will you be discussing at the Sales Enablement Summit in Denver?

Katherine McGraw Patterson: I'll be presenting the money is in the mindshare and explaining how your sales teams can use valuable, meaningful personal outreach to increase conversions and revenue.

What nugget of wisdom are you hoping to leave attendees with after your talk?

Katherine McGraw Patterson: Wow. Since COVID, consumers have become more selective and more intentional in their consumption choices. I'm hoping attendees will take away an understanding of how they can grab more of their prospects limited brain space by leaving transactional communications behind and moving towards interaction, all touch points.

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