Don Hammond for the Chief Revenue Officer Summit, Virtual

Speaker: Don Hammond, Chief Revenue Officer, SolView

Don Hammond: Hi, my name is Don Hammond, I'm Chief Revenue Officer with a SAS company based in United States called SolView.

Don Hammond: cif there's one nugget that I hope to leave with attendees after the discussion itself, it would simply be, uh, learn the basics. Uh, there's an old saying, you know, measure twice cut once. And I think there's so much pressure today on KPI's and metrics and a lot of cliches and so forth that come in today and that people haven't had the opportunity to build a foundation and to understand the basis of strategy and understand the basis of upward and downward communication and new versus existing versus future versus retention revenues and real basics of go to market and branding, uh, schemes and schematics and, and, and of course just simple budgetary and, and that sort of thing. So, um, get the basics down and I think once you really hone those things, um, I think it, it takes out away a lot of the noise and a lot of the minutia that takes up a lot of the time today and to be successful.