Speaker: Liza Collin, Strategy & commercialization Director, Visma
What is your professional background?
Liza Collin: My name is Liza Collin, and I've been working about 15 years in product development and product marketing. Started off in media, went into telecom for a couple of years, and in the past six years I've been working with Software as a Service
What will you write about as a Content Contributor to SaaS Nordic?
Liza Collin: I'll be writing about go-to-market practices and how to speed up your launch in the best way. And I'll also be talking about storytelling and strategic narratives. That is how you can connect your strategy with the way you're communicating both internally and externally.
Why are you a member of the SaaS Nordic community?
Liza Collin: I'm a member of the SaaS Nordic community because I truly believe in sharing best practices. I think that we become better and we learn from each other and we don't have to make each other's mistakes once again. So I'm hoping to share my thoughts and also to learn from others.