The "Sleep Assurance" Factor
clients are ready to pay a little premium if you have the confidence that you can deliver top level service. It's been very much focused on service, delivery and quality of service to justify why the client should choose us. You know, I ask a question every day: if a customer has multiple options of who can work for them, why should it be YOU? I call it, I call it the "sleep assurance factor", make sure that you're not awake all night, wondering these guys are going to do what they said they are going to do. You know, a lot of the professional stories were quite consistent with the problems that great service is trying to solve. Having been an entrepreneur for like five years of my own, they need to make decisions, act and get results immediately. Was like a tonic and sometimes you also want to solve problems that no one else seems to be interested in. So when I found myself, I say, yeah, this is the kind of business I want to be part of, right, we can do something new, and we can do it quickly.
