Speaker: Devora Rogers, Chief Strategy Officer
Devora Rogers: Hi, my name is Devora Rogers. I am Chief strategy officer at Alter Agents. We are a independently owned market research consulting firm.
Tell us a little bit about the presentation you'll be doing at Chief Strategy Officer San Francisco
Devora Rogers: In San Francisco at the Chief Strategy Officer Summit. I will be talking about thought leadership. As chief strategy officers, we often delineate between sales and strategy as distinct domains. But in fact, in the realm of consultative sales clients, look to us for our strategic thinking and offering various types of thought leadership is a really great way to engage those clients, give them something of value and create a credible a way of engaging clients that goes beyond a sales deck. And we'll be talking about what these best practices are, how we can do that effectively, even on a budget.
Tell us something you hope attendees will get out of your presentation at Chief Strategy Officer San Francisco
Devora Rogers: I'll be sharing fresh off the press research from our thought leadership initiatives that have to do with how consumers are looking to brands to meet their needs in a time of a wild political election, soaring inflation, many other really hot button issues and how brands can behave. In addition to that research, I'll be talking about how to integrate thought leadership into your strategic framework. So you can go beyond traditional sales tactics. I'll also help you identify best practices for action oriented thought leadership strategies that will help you reach your goals. So I look forward to being with you there.
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