Sandy Robinson for Revenue Marketing Summit Las Vegas

May 11, 2023

Video Transcript

Speaker: Sandy Robinson, SVP of Revenue Operations, Patra

Sandy Robinson: Hey everyone. I'm Sandy Robinson, Senior Vice President of Revenue Operations at Patra. I am super excited to be speaking in Las Vegas at the Revenue Marketing Summit for RMA.

What will you be discussing at the upcoming Revenue Marketing Summit?

Sandy Robinson: During my session in Las Vegas, I'm going to be talking about all things alignment which really hits home. I think for everybody, no matter what role you're in across the organization, there are always challenges of getting people aligned on technology on systems, on ways of operating. Even at the flat organizations, there are downstream challenges that cause siloed data siloed problems and ultimately a poor customer experience. So the framework that I'll discuss will really help to teach you how to work together and to take the emotion out of it, to take the anxiety out of it and really focus on the customer, the customer journey. So that way we can really focus on what's most important is the experience and driving revenue for the company and get out of our own way in terms of being operating in silos.

Sandy Robinson: I really hope you come join me in Las Vegas. I am super excited to listen to all the speakers and all the networking that comes along with going to these events. It's going to be fun. I hope to see you there.

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