OLUWATOBI ADEKUNLE for Revenue Marketing Summit London

September 25, 2023

Video Transcript

Speaker: OLUWATOBI ADEKUNLE, Head Growth & Product Marketing (Former Now), Sterling Bank

OLUWATOBI ADEKUNLE: Hi, my name is Tobi Adekunle I'm the Former Head of Group and Product Marketing at Sterling Bank. I'm currently Senior Marketing Manager at a private equity property management company.

Can you give us an insight into what you'll be discussing at Revenue Marketing Summit London?

OLUWATOBI ADEKUNLE: At the summit. I will be discussing how you can improve revenue generation by maximizing the potential of referral strategies. By attending this session. You will leave with a comprehensive understanding of how a well crafted referral strategy can serve as a powerful revenue driver. You will be equipped with the knowledge and tools necessary to develop and optimize your own referral programs, foster customer advocacy and unlock the full potential of your existing customer base to achieve a sustainable business growth. This is not a session you want to miss. Thank you.

What's your best piece of marketing advice?

OLUWATOBI ADEKUNLE: My best marketing advice is that marketing is not just communication. Marketing is all about creating value, communicating value and delivery value all through the journey of your customers. Focus on delivery value. Stop focusing on the persona, focus on the value you deliver throughout the funnel. Thank you.

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