Gaston Tourn for Revenue Marketing Alliance Video Testimonials

Speaker: Gaston Tourn, CMO, Appear Here

Gaston Tourn: Hello. My name is Gaston Tourn and I am the CMO at Appear Here,

Gaston Tourn: If marketing wants to have a seat at the decision making table, it needs to start talking about revenues. We need to stop talking about vanity metrics, like social following, engagement. Really, the focus of all marketing activities should be to drive incremental revenues. And at this event we're going to be discussing what are the key metrics that marketeers need to focus on in order to really prove the impact that marketing has for the bottom line of the business.

Gaston Tourn: The next event of Revenue Marketing Alliance will have speakers that work from some of the most exciting companies in the world. From Google to Go Cardless. You're gonna hear insights and advice from people who have been working at the forefront of revenue marketing. It's a very good way of like sharing advice, also discussing what not to do, what to avoid. Think of it as a group therapy session where we're gonna be discussing how marketeers can really prevent impact that marketing brings to any business.