Collette Johnson for Revenue Marketing Festival

Speaker: Collette Johnson, Product Marketing Consultant

Collette Johnson: Hello. I'm Colette Johnson, and I'm going to be talking to you at the Revenue Marketing Alliance, all about competitive displacement and my experience about this over the past 10 years and about how you can show success in this area.

Collette Johnson: Competitive displacement is really exciting, and at the moment, and the markets that we're seeing, particularly in B2B, it's a really important thing to be thinking about. It's bringing sales and marketing as close as possible for the most successful alignment. And I'll be talking how we do this remarketing perspective to enable the most successful pipeline and conversion to completed sales.

Collette Johnson: Join me at the Revenue Marketing Festival for some exciting insights on competitive displacements, I look forward to meeting all of you, and hopefully you can take away something that will give you both tactical and strategic success following the event. Look forward to seeing you all there.