Andrea Lechner-Becker for Revenue Marketing Summit New York

January 23, 2023

Video Transcript

Speaker: Andrea Lechner-Becker, Head o Marketing, Toolio

Andrea Lechner-Becker: Hi there I'm Andrea Lechner- Becker.

What will you be discussing at the upcoming Revenue Marketing Summit?

Andrea Lechner-Becker: Alright, I'm speaking at the Revenue Marketing Summit. What the hell am I talking about? I am going to talk about how you actually tactically create a thought leader And specifically, I'm gonna talk about the who? So like who should your thought leader be? two What should they be talking about? three. How do you keep these people on brand? And fourth and finally like what do you do if mistakes happen? Right. Oh, she shoot my thought leader is Elon musk and like has all of these opinions that are going out on twitter all of the time. I yeah. How do you control a thought leader to do your bidding as a marketer? That's what I'll talk about.

Andrea Lechner-Becker: So what are you waiting for? Come on, join me at the Revenue Marketing Summit in Denver.

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