My name is Harjeet Singh. I work as a Senior Director of Marketing Operations at Finastra. Finastra is a global fintech company headquartered in London, the United Kingdom. I'm looking forward to participating and speaking at the Revenue Marketing Summit in November 2023. The topic I'm participating in covers maximizing the ROI with revenue attribution through tracking and measuring marketing impact. I really find the topic interesting and relevant in this present time as marketing should ideally have a total insight into what drives the funnel and determine the ro I for every touch point. I do feel marketing should be seen as a vital member of the demand generation function and not just as a pure cost center.
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