Speaker: Christina Vanecek
Please briefly introduce yourself.
Christina Vanecek: Hi, good morning. This is Christina Vanecek, I'm the Vice President of Marketing & Communications at Gainwell Technologies.
In a few sentences, what will you be speaking about at the ABM Summit?
Christina Vanecek: I'm excited to join the ABM Summit with my colleague Brittney Hamer, as we discuss going from multi-channel to omni-channel engagement and what that looks like and how we did it at Gainwell Technologies.
In your experience, what's the key to successful ABM strategies?
Christina Vanecek: I think the superpower for marketers and being successful in launching ABM strategies is really being in lockstep with the business and understanding where the company is going from a strategic standpoint and understanding how you target and tailor your marketing activities and activations to each client so that they have a bespoke experience. And so you're understanding what each client needs, you're understanding, you know, what you need to do to solve that and you're putting forth the best experience for your company so that it, it feels absolutely custom to, you know, each client and, and each opportunity.
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