Revenue Marketing Alliance Video Testimonials

Hello, everyone. My name is Avi Bhatnagar. I'm currently Vice President of Demand Generation Marketing at ServiceChannel, which is a Fortive company. I've been working in the B2B enterprise space for the last 20 plus years. I work both at small companies, start ups, as well as large conglomerates. So at the summit, I'm excited to chat about one of my favorite topics, account-based marketing. I'll be sharing my insights and experience on how to be able to integrate ABM strategies with sales. And we'll be discussing a lot of thought leadership topics as well as practical techniques on how to be able to identify and prioritize those high value target accounts, thinking about personalization engagement tactics at scale and fostering collaboration between marketing and sales. I think in my experience, the key for success with ABM strategies really lies in how to have well orchestrated alignment between your marketing and sales organizations. It's important and critical to really understand the target accounts, your total addressable market, your ideal customer profile ICP and all the active decision makers that are involved in, in, in purchasing products. So in a few weeks, it's going to be a very exciting topic. And I look forward to sharing more of my insights on ABM strategies. See you then.