Speaker: Firaas Rashid, CEO, Hook
What challenge did you have before working with Pete & Emily?
Firaas Rashid: Before I started to work with Pete, the challenge I was trying to solve was I was a product founder that was doing go to market for the first time. And so didn't really know what good looked like and didn't really know how to get there. And what Pete helps me with is helping build out the function, the team, understanding the hiring criteria and also understanding some of the pace that we needed to hire at and how to start to make the team produce as well.
What did you like about them and how they worked with you?
Firaas Rashid: I found Pete very easy to deal with. I found him very direct and honest with feedback. I found him very flexible about the needs of the business and the way that we needed to be coached, whether it was doing a forecast review, whether it was coaching individuals on the team beyond me. But most of all, I found him to be a very trusted partner to help us at a very important but very difficult time of figuring out how we needed to start to grow our business.
What results did you get with Pete & Emily?
Firaas Rashid: Through working with Pete, we've been able to grow our customer base. So we added more than a dozen customers in the few months since working with him, we also added several 100k in revenue. And ultimately, that led to a very successful fundraise for us, which helps our growth in the future. And we did that whilst having fairly controlled growth. So without spending a ridiculous amount of money on a team that we didn't need and really maintaining our culture as well, a culture of high performance and of being part of a team.
