Randall Henderson: Yeah, assembling a technology stack that makes sense in today's world is such a huge challenge because it, you all know this, like every time we go to the NARAM shows or to whatever event, you walk into that vendor room and it can be so overwhelming to look around and see all the different types of technology. And in fact, in my experience in working with property management companies, an average company will have 14 different Tech stacks or 14 different technologies that they're using in their company to try to deliver a consistent experience to both owners and tenants. And I think if you're out there and you're like looking at this and you're like, where do I even start? I think focusing on your client and their experience is a great place to start. So focus on the journey itself that your customer goes through. A very common one that that is also, you know, a huge challenge for a lot of people is, hey, you've gone through the work and the effort of selling to an owner. You've pitched your company, they've accepted you, they've chosen you. But all the work that goes into getting that property onboarded into your software and then like. Set up and ready for leasing and all the work that has to be done in the back and forth, like, all of that piece, there's so much process behind that onboarding of a new owner and a new property into your system. So focusing on that experience of maybe doing like a journey map of, OK, here's the customer coming in, here's where they're going to be touching and working through the various processes that we have. He's kind of the back end stuff that has to be what I call below the line that has to go into working with that customer. And then here are things where we come up above the line to communicate with the customer, update them on our progress, get the information that we need, gather that in. Focusing on the customer experience can help you to find those areas where technology might be able to come into your stack, shortcut a process, make something easier, make an inspection easier, for example, on preparing to repair the property, or making it easy to list and market a property, making it easy to show all of that is part of that on boarding and owner process and so focus on the customer journey. And that will lead to the technology that can help shortcut your way. So that's a good way to build that tech stack if you're just, if you're just starting or you're looking for areas of improvement.
