Speaker: Jason Ferrara, CEO | Full Circle Insights
Jason Ferrara: I'm Jason Ferrara, the CEO of Full Circle Insights I'm responsible for driving the overall business strategy and hiring the best people we can find to help do that.
Jason Ferrara: Full Circle Insights enables marketers to tell amazing stories. Using our Salesforce-native products, marketers can understand their campaign attribution in ways they never could before.
Choosing an Ally
Jason Ferrara: Before using RenderTribe, we had a couple of pain points. One was just having the staffing to run a high quality demand generation capability. The second was building a tech stack and having the expertise to build that tech stack. And then the third is just the ongoing reporting that we require outside of our own products to help our business understand where we can be better.
Jason Ferrara: I decided to use RenderTribe primarily because I had worked with RenderTribe in the past, understood the quality of their work, the quality of the team and the relationships that I had built would really help with sort of a shorthand about where we wanted to go.
Go-to-Market Strategy
Jason Ferrara: Building a go-to-market strategy with the RenderTribe team has been easy, I would say because they have so much experience in go-to-market and we have a very clear vision about what we want those two happen to align. And so talking through what we want that experience to be, what we want that strategy to be. What we want. The end result to be is a really candid conversation and a very clear set of goals that we can lay out together and really collaborate on.
RevOps as a Service
Jason Ferrara: Our primary success with RenderTribe was building our tech stack very quickly and having that tech stack integrate and work with Full Circle's products as well. So we were able to get some very specific and detailed analysis pretty quickly like within a couple of weeks of signing our agreement with RenderTribe.
Benefits of Working with RenderTribe
Jason Ferrara: An unexpected benefit of working with RenderTribe was really connecting with a broader network. Peter at RenderTribe and Julia at RenderTribe have been great to introduce me to other people who are in similar roles or at similar companies so that we can really connect and, you know, share our successes, share our challenges.
Jason Ferrara: For companies that are considering RenderTribe. I would say, you know, look at the quality of their team and the opportunities that you have to grow for me using them as a demand generation engine, tech stack, demand generation strategy, understanding of the distribution methods, understanding of how to measure all that activity, make sense of it and then experiment and change and be agile. Now those are things that RenderTribe really brings to a business.
