Speakers: Bruce Richardson, Sr., Virginia Capital Real Estate • Richmond, VA
How many years have you been a GREEN designee, and what inspired you to earn the designation?
Bruce Richardson, Sr.: I've been a GREEN designee since October of 2012. So about 10 years, I've been a GREEN designee. I was inspired to become a GREEN designee me because I worked in government, state and federal government, and I worked in leadership in energy and environmental design. I worked on LEED buildings. So I had a background in green practices, but also what really encouraged me, was when our son was 10, he's 21 now he was competing in a state track competition, outdoor track competition and he was running heats and had some issues with catching his breath. And we, that was on a Saturday when we went to his primary care physician on that Monday, we found out it was sports induced asthma and we had to make changes to address making sure his housing environment would allow him to be comfortable as well. It was something that he sort of grew out of if you will because he continued to play sports. But we knew then my wife and I that it was important that we look at addressing our indoor air quality. Thank you
How do you use the GREEN marketing materials or member benefits in your business?
Bruce Richardson, Sr.: How do I use GREEN marking materials? and member benefits in my business we're often on many of our social media platforms, we're looking for articles because in many instances we, I like to be the source of the information but when we pull or when we research and find articles from the NAR. Green REsource Council or any articles that are out there on the World Wide Web, we will always cite the source of the articles. So we think that's important that we cite the source, but we are always referencing articles through social media engagement for clients, individuals, or anyone to peruse. And we are always citing those sources. Our NAR Green REsource Council does such a great job at putting a lot of information on our homepage and it's a great library or glossary of information that you can use to enhance your business presence. We are often I have a code name in my area that I serve and many people reference me as "the green guy". And a lot of that comes from articles that I will publish or I will share. Let me repeat, I will share articles with clients and on my social media platforms and many people call me that green guy. So it brings a tremendous advantage when we sit down with clients, they know me already as "the green guy". My vehicle license tag has the number four and then green it's a hybrid vehicle and so it's "4 GREEN" on the tag. So many people will know who I am, at an early introductory stage. So we use a lot of our GREEN articles to promote and help us break the importance of looking at green building into layman's terms. Thank you.
