Speaker: Gilbert Gonzalez, Associate Broker , Coldwell Banker Realty
How many years have you been an ABR® designee, and what inspired you to earn the designation?
Gilbert Gonzalez: Hi, I received my ABR® designation 10 years ago in 2012. I decided to get the designation to better educate myself and to best serve my clients.
How do you actively promote buyer representation?
Gilbert Gonzalez: I actively promote buyer representation by working by referral. I educate my current, past, and future buyers on the importance of working with a licensed broker or REALTOR® in both RESO and new construction.
What is your favorite aspect of working with buyers?
Gilbert Gonzalez: My favorite aspect of working with buyers is helping individuals and families reach their goal of home ownership and making the process as smooth as possible with the best terms.
How do you use the REBAC marketing materials or member benefits in your business?
Gilbert Gonzalez: The marketing materials and member benefits that I use are the brochures, infographics, the Homebuyer's Toolkit, and buyer presentation scripts.
