Speakers: Rikki Cavanagh, Director of Business Development , Rate Yield
How Does Rate Yield Determine Pricing Recommendations?
Rikki Cavanagh: So I think that the way Rate Yield defines pricing recommendations is actually what makes us so unique and so approachable in the market because we're, we don't have black box AI that's gonna, pull out a crystal ball and assume what demand's gonna look like in a year from now. instead we're really looking at current market dynamics. So, basically we work with our clients to build, our competitive set and their benchmark. We have proprietary shopping technology to make sure that we have, consistent and accurate pricing. Available for these competitors and then based on the property itself, based on their goals, their culture, their strategy, whatever it is that, really matters to them most, we overlay their strategies into, this benchmark. So the pricing algorithm actually gets defined by you when you start working with Rate Yield, and I think that's what makes us so much fun to work with.
