Allison Macleod - Product Marketing Summit Toronto

November 09, 2022

We caught up with Allison Macleod ahead of her session at the upcoming Product Marketing Summit Toronto.

Video Transcript

Speaker: Allison Macleod

Allison Macleod: Hi I'm Allison Macleod and I'm the head of Product Marketing at Pocket Health.

What will you be discussing at Product Marketing Summit Toronto and why have you chosen this topic?

Allison Macleod: I've worked in a corporate setting, a scale up setting, and a startup setting, and I've seen firsthand the impact that an organization's profile can have. In my session at the Product Marketing Summit in Toronto, I'll dive into what life looks like for a product marketer at an early stage tech startup and unpack both the challenges and opportunities that come out of being able to redefine what product marketing is and being a strategic partner with the company, helping to define the go forward strategy.

If you could share one piece of advice to product marketers who are just getting into the industry, what would it be?

Allison Macleod: I feel like a lot of people who become product marketers didn't necessarily intend to be product marketers. And so my piece of advice would be as you look around and see other product marketers and maybe feel points of difference or uniqueness that you lean into those, those points of difference, those feelings of uniqueness, those superpowers that are uniquely yours are what's gonna help you differentiate yourself from others. Make a product marketing, roll your own and ultimately be successful in a product marketing career.

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