Yitzy Tannenbaum - Product Marketing Summit Tel Aviv

February 21, 2023

We caught up with Yitzy Tannenbaum ahead of his workshop on buyer personas at Product Marketing Summit Tel Aviv.

Video Transcript

Speaker: Yitzy Tannenbaum

Yitzy Tannenbaum: Hi there, my name is Yitzy I've been doing product marketing for seven years now at leading companies such as Meta, IBM and Nice.

What will you be discussing at Product Marketing Summit Tel Aviv?

Yitzy Tannenbaum: Today, customers expect the product and the messaging to be tailored just for them, join my session and we'll learn how to define the perfect buyer persona. That'll make the customer feel that the product is built just for them.

If you could share one piece of advice to product marketers who are just getting into the industry, what would it be?

Yitzy Tannenbaum: Product marketing sits at the core of an organization at the center of the love triangle between marketing sales and product. I would recommend building relationships with peers from each of these departments, building trust and communication so you can work together to meet the organization's goals.

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