Shoshana Kordova - Product Marketing Summit Tel Aviv

March 15, 2023

We caught up with Shoshana Kordova ahead of her session on positioning, messaging, and storytelling at Product Marketing Summit Tel Aviv.

Video Transcript

Speaker: Shoshana Kordova

Shoshana Kordova: I'm Shoshana Kordova, Director of Product Marketing at Scopio Labs.

What will you be discussing at Product Marketing Summit Tel Aviv?

Shoshana Kordova: I'm going to be talking about telling the product story through positioning and messaging. I'm really excited to talk about this because positioning, messaging, storytelling, these are all buzzwords that we've all heard, but we're going to break down those buzzwords and actually dig deep into what those really mean in practice.

What is one piece of advice you'd like to share with PMMs who are just getting into the industry?

Shoshana Kordova: My advice is to be curious, talk to everyone about everything, talk to marketing, talk to product, talk to sales, talk to customer success, sales, talk to the leadership, find out what they're doing, what they're missing, why they're doing things. So you have like a better understanding of everything that's going on. Talk to people in the industry, talk to prospective customers, talk to current customers, talk to other product marketers and other companies find out how they're doing it. Listen to podcasts, there's so much to read, there's so much out there, there's so much to learn. Just be curious!

Produced with Vocal Video