Sudha Ranganathan - Product Marketing Summit San Francisco

September 02, 2022

Video Transcript

Speaker: Sudha R

Sudha R: Hi there my name is Sudha Ranganathan I work at LinkedIn on our talent solutions business in the product marketing team. What we do as part of the talent solutions businesses, we help our customers hire some of the best talent and develop them to work at their highest potential.

What will you be discussing at Product Marketing Summit San Francisco?

Sudha R: At the upcoming product marketing summit, my wonderful colleague, Daniela Bayon from LinkedIn, and I will be discussing customer-obsessed marketing. Why did we pick this topic? Well, I worked in market research for more than 13 years before I entered product marketing, and the one thing I learned from there is that the more customer-centric, your product development and your marketing can be the more successful your business is going to be.

If you could share one piece of advice to product marketers who are just getting into the industry, what would it be?

Sudha R: So for folks that are just getting into product marketing, my advice is relatively simple. Product marketing feels like a fairly common job title, but the jobs to be done within product marketing can vary dramatically from one company to another. And so what we define as the remit of product marketing at LinkedIn could be very different from how they define it at Google or Meta. And my one piece of advice related to this is try and get really clear on the jobs to be done within your company and the product marketing function and try and gather as much expertise and experience as you can around those skill sets. And then just to summarize some of the common skill sets that I have seen essential to product marketers across companies are problem-solving, deep ability to analyze problems through hypothesis driven lens, the ability to get really customer centric, which is what we'll talk about in our fireside chat and the ability to do some really great outbound marketing through very clear position and really clear messaging and being able to use the right channels to get your messages through to both customers and field teams.

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