James Doman-Pipe - Product Marketing Summit, London

November 08, 2021

We catch up with James Doman-Pipe ahead of his session on product positioning at the Product Marketing Summit happening in London this November 26th.

Video Transcript

Speaker: James Doman-Pipe

James Doman-Pipe: Hi, my name is James Doman-Pipe I'm a Senior Product Marketing Manager at Remote, and I also write a newsletter on B2B SaaS product marketing called Building Momentum.

What will you be discussing at the Product Marketing Summit?

James Doman-Pipe: At this year's Product Marketing Summit, I'll be hosting a fireside chat with Josh Bradley. Now we worked together on a positioning project last year, and we'll be hosting a mini retrospective. We'll be looking at what worked well what could have gone better and sharing our tips to help you run smooth and successful positioning projects.

What nugget of wisdom are you hoping to leave attendees with after your talk?

James Doman-Pipe: At the end of the session, I hope you'll walk away with some clear, tangible examples of what it takes to deliver a successful positioning project. From the perspective of a product marketer and our colleagues in demand generation, we'll also cover why it's so important to learn from your customers and why you should always keep asking why.

Which other sessions are you looking forward to watching at the Product Marketing Summit?

James Doman-Pipe: I'm really looking forward to hearing from Andy Reid and his session on competitive intelligence programs, I think, as product marketers, there's so much more that we could do to help our colleagues in product, marketing and sales to win, but we just need to understand how to do that really efficiently.

Produced with Vocal Video