Gwen Smith - Product Marketing Summit Chicago

October 19, 2022

We caught up with Gwen Smith, Director of Product Marketing at TransUnion ahead of her participation on a go-to-market panel at Product Marketing Summit Chicago.

Video Transcript

Speaker: Gwendolyn Smith

Gwendolyn Smith: Hi my name is Gwen Smith and I am a Director of Product Marketing at TransUnion.

What will you be discussing at Product Marketing Summit Chicago?

Gwendolyn Smith: At the Chicago Product Marketing Summit, I will be on a panel alongside my peers to talk about, go to market strategy, what it is, how to right size it for your launch and provide my insights based on any questions that come in from the audience.

If you could share one piece of advice to product marketers who are just starting out, what would it be?

Gwendolyn Smith: My advice to any new product marketers out there are to make as many friends as possible and be flexible as a product marketer we are the liaison between many different teams within the business, and we have to influence decisions without necessarily being a direct manager so you can do that by knowing your market and knowing your customers. My second tip is to be flexible for any number of reasons, not all things launch on time, so be flexible and never commit externally to dates.

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