Kevin Aserraf - Product Marketing Summit Amsterdam

March 07, 2023

We caught up with Kevin Aserraf ahead of his session on effectively building and scaling PMM teams at a hyper-growth company at Product Marketing Summit Amsterdam.

Video Transcript

Speaker: Kevin Aserraf

Kevin Aserraf: Hi there, I'm Kevin Asseraf and I'm product marketing lead at Alan.

What will you be discussing at Product Marketing Summit Amsterdam?

Kevin Aserraf: So I had the chance to join Alan six years ago now as employee no. 8 and first marketeer, I went through all the steps of Alan's go to market. I witnessed the gap between the product and the sales team, and acted as PMM before building the function. And now I'm scaling the team from 1 to 10 PMMs That's why I will talk to you about how to structure your team for success in the hyper growth company. Stay tuned.

If you could share one piece of advice to PMMs who are just getting into the industry, what would it be?

Kevin Aserraf: Read everything Andy Raskin posts on LinkedIn.

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