September 14, 2022

Sangram Vajre - the go-to-market made simple roadshow

Video Transcript

Speaker: sangram, CEO, GTM Partners

The go-to-market made simple roadshow: The What

sangram: second here at the go to Market made simple road show, you are going to be able to meet people just like yourself. This is an invite only event for about 75 to about 100 people who are CMOs, CROs, VPs, Head of Product Marketing. And we want to bring all of you together to learn what's happening latest in the go to market world. What are the top trends we're gonna introduce you to The entirely new operating system, We're calling it the go-to-market operating system and then we're gonna have boards of a feather style discussion. So this is again very executive friendly event from early 7:30 a.m. In the morning to about 11:30 on friday. So you can be there present, fully occupied to know and be at the forefront of what's happening with go-to-market

The go-to-market made simple roadshow: The Why

sangram: you should attend? Go-to-market made simple workshop because of two big reasons. Number one. The metrics have changed. Remember we all used to focus on just pipeline and revenue, which is obviously important. But now we need to be more specific. How are you gonna drive ARR Or GRR NRR. the top metrics. As a matter of fact, Yamini Rangan Sea of hotspots said that there's one metric that matters more than all, which is the NRR So how are we going to do that? And that's what we're gonna talk about in this event. The second reason why you should attend go to market, make simple roadshow is because the market has changed and evolved. It's no longer just inbound and outbound. What about community led growth? What about product led growth? What about ecosystem led growth? What about all the different ways companies are growing right now. And as a matter of fact, you yourself might I need more than one go to market play. So at this event for these two reasons you should attend, if you're wondering how you're gonna get to that NRR Number for your organization or you're responsible for it or if you're trying to figure out? I'm confused. I don't know if I should run this play or that play and one of the best case, what use cases do I need to think about? You're going to be in a room full of people that's going to help you do just that

The go-to-market made simple roadshow: The Where

sangram: Go-to-market made simple road show is going to be on 14th October in Seattle, on 28 October in Boston and on 4th November in San Francisco. If you're in any one of the cities or if you're trying to fly into these cities, let's get together. This is going to be a road show you don't wanna miss.

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