Speakers: Alex McDonnell, Marketing , InVision. Meghan Keaney Anderson, VP Marketing, Hubspot. Dave Daniels, Founder, BrainKraft LLC
Meghan Keaney Anderson: Orchestrate. The product marketing leader must orchestrate the revenue engine to drive new product introductions and launches.
Dave Daniels: Once the launch date hits, you're not done. That's just the middle. And so everything that led up to that moment is a pivotal point. So now: What are you going to do to continuously drive towards your launch objectives? What did you forget or miss in your planning in your strategy that you have to circle back and do? How do you build energy and momentum with your sales team? And you do that through relentless forward progress. A little bit of a time, a little bit more another layer another layer and you're gonna beat out your competitors every single time.
Alex McDonnell: So what? I love to see you know, launch is a simple message that takes a clear stance, gives people something to believe in.