Marcus Andrews, PMM at HubSpot on the Buyer's Journey

May 04, 2020

Marcus Andrews, PMM at HubSpot, shares his thoughts on Messages and Content for the B2B Buyer’s Deciding Journey

Video Transcript

Speakers: Marcus Andrews, PMM, HubSpot

How “real” are buying journey maps and should you trust them?

Marcus Andrews: I think you do the buyer journey, exercise and then look for places of friction and how you can address them.

Produced with Vocal Video